Mercedes-Benz Expansion

Development and internationalization of the company in recent company history

Mercedes-Benz AG, formerly Daimler-Benz AG, has a more than 130-year company history full of groundbreaking developments and entrepreneurial expansion behind it. Particularly in the second half of the 20th century, Mercedes has conquered the international automotive market, selling cars all over the world as well as establishing plants in a wide variety of countries. We take you on a journey through the recent history of Mercedes-Benz expansion and internationalization of the company.

Mercedes-Benz goes international

From 1949 onwards, Mercedes-Benz discovered the international vehicle market for itself and expanded both in sales as well as in production. The company became international - plants were built in Buenos Aires in Argentina as well as in São Paulo in Brazil. In 1955, a subsidiary was also opened in New York. was opened. Mercedes-Benz grew steadily as a result of the discovery of the North and South American markets. the company had 90,000 employees, by 1972 it already had 150,000 and its sales had tripled. Company had tripled.

Mercedes on a shopping spree - from automobile manufacturer to technology group

The automobile manufacturer Mercedes went on a veritable "shopping spree" in the 1980s and took over a wide variety of companies from the aircraft manufacturing and aviation industries, as well as the company AEG. Through these Mercedes-Benz AG grew to nearly 370,000 employees in 1989. Many of the company takeovers of the Mercedes-Benz expansion turned out to be loss-making in retrospect, so that the executive bodies of the stock corporation finally decided to focus again on the former core competence of the of the Group - vehicle manufacturing.

Mercedes merges and becomes independent again

As a result of financial losses from its expansion business, Mercedes merged with Chrysler in 1999 to form DaimlerChrysler AG. However, this merger also resulted in losses, so Chrysler was sold again in 2007 and the group continued to operate as Daimler AG. In the meantime, Mercedes-Benz Group AG has become the parent company for the various Mercedes divisions, which have been split up into individual subsidiaries. subsidiaries. Automobile production runs through Mercedes-Benz AG.

The eventful company history of Mercedes-Benz is far from written out! Feel free to read on in the History of Mercedes-Benz at a glance! Do you also own a part of the history of Mercedes, such as a Mercedes-Benz classic car? With us you can get spare parts for Mercedes classic cars of all kind! Feel free to take a look at our offers!