The Mercedes brand - how did the car brand with the star come into being?
The Mercedes brand has been one of the most important car brands in the world for more than 120 years. With the invention of the first automobile, Gottlieb Daimler and Carl Benz independently laid the foundation for worldwide mobility in 1886. They both bring their private development work to companies. Thus, Daimler-Motoren-Gesellschaft (DMG) was founded in Stuttgart Cannstatt, and Benz founded Benz & Cie. in Mannheim.
Mercedes-Benz origin - how did it come to the Mercedes-Benz name?
To make their products unmistakable, both inventors initially stamped their vehicles with their own names, "Benz" and "Daimler. These vouch for the quality and origin of the vehicles. While the trademark of Benz & Cie. does not change, the Mercedes brand designates innovative passenger cars of the Daimler-Motoren-Gesellschaft from 1900 onwards. It is outstanding vehicles and engines that give the company international fame. When the two companies merged in 1926, the vehicle name "Mercedes" was extended to the Mercedes-Benz name - with continuing appeal on all continents. To this day, the Mercedes-Benz brand marks the oldest luxury automobile brand in the world.
Where does the Mercedes name come from?
Taking its cue from an eleven-year-old girl, the name Mercedes becomes synonymous with cars and the world's first luxury automobile brand. This is due to the diplomat and businessman Emil Jellinek, whose daughter has the euphonious Spanish pet name "Mercedes". Jellinek is an enthusiastic supporter of Daimler automobiles and makes a big splash at the Nice Race Weeks with the Mercedes 35 hp. The Mercedes is considered the archetype of the modern automobile and, thanks to advanced vehicle architecture and exceptional design, is becoming the model for the entire automotive industry. From then on, the curved "Mercedes" lettering adorned the radiators of Daimler passenger cars. From April 1900, the Mercedes name is a registered and protected brand name.
Is Mercedes a German brand?
Yes, Mercedes is a German brand. It is the short form of Mercedes-Benz and one of the trademarks of Daimler AG, which has its headquarters in the German capital Stuttgart. The Mercedes-Benz brand was created in 1926 by merging Daimler-Motoren-Gesellschaft with Benz & Cie to form Daimler-Benz AG.
Which brands belong to Mercedes?
As already mentioned, the Mercedes brand is only the short form of the Mercedes-Benz brand. It combines almost all vehicle segments under the two divisions Mercedes Benz Cars and Mercedes Benz Vans, which are sold under various Mercedes brands and sub-brands.
In the passenger car segment, car lovers will find hip city runabouts and chic mid-size cars as well as classy luxury sedans and sports cars. These include:
- Mercedes Benz
- Maybach
- Mercedes AMG
- Smart
- EQ
The Mercedes brand stands for tradition and a wide range of products
The Mercedes-Benz brand stands not only for tradition and durability, but also for a wide range of products, which the car manufacturer divides into different classes. Thus, the Mercedes S-Class symbolizes the upper class, with the Mercedes C-Klasse as the middle class and the more upscale E-Class probably generating the strongest sales. Since the 1990s, Mercedes-Benz has competed with Volkswagen as a compact car with the A-Class. The B-Class, a sporty compact van, followed a short time later. Off-road vehicles and SUVs were offered as the G-Class.
The commercial vehicle division of the car brand with the star - an extensive program
Anyone who wants to transport something will find an extensive range in the commercial vehicle division of Mercedes-Benz AG. Mercedes-Benz Vans sees itself as a full-service provider in the transport business. The Citan is suitable for quick deliveries in the city. The Sprinter, on the other hand, is a real powerhouse that doesn't mind a total weight of up to five tons. The V-Class, however, is a big seller and perfect for large families. Those looking for a motorhome will find what they are looking for in a Marco Polo. The X-Class is where the vehicle manufacturer groups its pick-ups.
What does the Mercedes brand stand for?
The Mercedes brand stands for longevity and tradition as well as for the highest quality and innovation. A Mercedes-Benz not only lasts almost the whole life, it also symbolizes comfort and luxury. Like no other car manufacturer, the car brand with the star knows how to combine timeless beauty and classic elegance with performance and technology. Mercedes is not only a leader in terms of safety and equipment, the quality of Mercedes brand engines is also outstanding. The Mercedes-Benz aesthetic is characterized by a combination of high-tech and craftsmanship, as well as a reduction to the essentials. The goal of the Mercedes brand is to be timeless yet modern. The defining colors are classic black and silver, combined with natural materials such as leather and wood. The Mercedes brand stands for a future that combines sustainable e-mobility and luxury in a fascinating way.
